A Legacy of B2B Marketing Expertise
In a landscape that often feels complicated and fragmented, Margaret Sherer has established herself as a beacon of clarity. Her extensive background—from Microsoft to Google—sets the stage for her insights into B2B digital marketing. With a fundamental belief that focused, strategic marketing can outperform traditional ads, Sherer offers organic growth leaders clear paths to success.
Bridging Experience with Entrepreneurial Innovation
Sherer’s journey reflects the evolution of marketing over the past two decades, blending corporate expertise with entrepreneurial innovation. At Microsoft and Google, she honed her skills in high-pressure environments, but her true calling emerged after founding Cittadina Marketing, a digital marketing agency designed to fill the gaps she noticed in the industry. With marketing functions increasingly siloed, business leaders often found themselves mired in agency meetings instead of focusing on growth. Sherer’s approach? Streamlined, integrated marketing solutions tailored specifically for B2B tech companies.
The Role of a Fractional CMO
Transitioning into fractional Chief Marketing Officer roles, Sherer has empowered countless fast-growth companies to cut through distraction and maintain clear focus on their business objectives. The marketing chaos often experienced in startups can hinder their potential, and Sherer’s ability to create coherent strategies aims to change that. “There’s a lot of distraction in entrepreneurship,” she asserts. “My role is to help companies maintain direction while achieving scalable growth.”
Filling the Potholes: A Unique Content Strategy
Sherer’s concept of "filling the potholes" is revolutionizing how B2B companies approach their content strategy. By analyzing a client's sales process and identifying recurring questions, she ensures that the produced content directly aligns with prospect needs. This systematic approach builds trust and enhances the sales process. “Whether or not your end prospect reads it, it does gain trust,” she explains, relating it to post-meeting follow-ups that cement relationships with potential clients.
Addressing Sales-Marketing Tensions
Navigating the delicate balance between the needs of sales teams and the interests of clients is an important part of Sherer’s work. While sales may desire comprehensive materials, it’s essential to prioritize genuine prospect needs to foster efficient and effective marketing strategies. Sherer acknowledges the struggle many face in obtaining necessary materials like case studies, which often slow down the momentum crucial to closing deals.
Maximizing Email Nurture Programs
Automated email nurture programs are another area where businesses falter, often missing out on the highest ROI marketing channel available. Sherer notes that with the right tools, efficiency is largely gained. “If you can shorten your sales cycle even by a couple of months through effective email nurturing, that’s significant,” she emphasizes, demonstrating how foundational strategies keep businesses top of mind with prospects.
Simplifying SEO Complexities for Growth
Sherer also critiques the complexity of current SEO tools, which can leave B2B marketers frustrated and misaligned with their objectives. She advocates for a simpler approach: focus on front-end SEO, creating substantial, quality content while sidelining minor technical details until traffic volume justifies deeper dives into backend SEO.
Conclusion: Focus Amid Distraction
Margaret Sherer’s philosophy stands out in today’s noisy marketing environment. Her strategies center on actionable insights, ensuring that each marketing activity aligns directly with business objectives.
The way forward is clear: whether you’re launching a high-ranking content strategy or refining your email nurture approach, the key lies in inspired execution grounded in expert knowledge. Embodying Sherer’s ethos could be your game-changing move towards sustainable growth.
