Local real estate marketing brings unique challenges when it comes to the surface of local businesses.
How do you become highly discoverable locally?
Word of mouth is not sufficient.
Ads can easily drain the budgets given how many local target keywords would have to be purchased and churn each month.
The alternative needs to be more scalable to cover the area sufficiently.
It needs to offer better targeting and qualification for who is the audience for any given real estate object
Lastly it needs. tobe cost-effecitve especially if many buildings are put up for sales/conversion in the market
To tackle these challenges, consider these strategies: