Google just released AI mode search in US and UK rolling out to the rest of the world soon.
This is a new type of AI search that joins the other channels like Chat, GPT Perplexity in Gemini, LLMs.
This matters because LLMs drive customer referrals to brands. Customers trust LLM recommendations, and they drive what's now called zero click sales directly from AI agent recommendations.
This type of AI enabled search requires more content, better contents that is very fast loading , top 10 SEO scores, so that these new AI channels and modes can have enough time to process your content.