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Published by Jolanta | Founder | May 4, 2024

Published by Jolanta | Founder | May 4, 2024

The best alternatives to ads post 3rd party cookie deprecation


As third-party cookies phase out and Google Ads yield diminishing returns, it is imperative for sales and marketing leaders to adapt. Traditional broad targeting fails in today's segmented markets, leading to decreased ROI and fractional conversions. Yet, there are proven new methods that can deliver comparable results at the fraction of the cost


As third-party cookies phase out and Google Ads yield diminishing returns, it is imperative for sales and marketing leaders to adapt. Traditional broad targeting fails in today's segmented markets, leading to decreased ROI and fractional conversions. Yet, there are proven new methods that can deliver comparable results at the fraction of the cost

WHAT IS THE PROBLEM?

Strategy Beyond Ads and Broad Targeting

The digital advertising landscape is encountering significant upheavals, primarily due to the deprecation of third-party cookies, which poses a pivotal challenge for traditional ad targeting and attribution methods. As these cookies phase out, advertisers using platforms like Google Ads are experiencing diminishing returns, reflecting the decreased effectiveness of campaigns and a lower return on ad spend. This issue is compounded by fractional conversions, where the direct impact of advertising efforts becomes harder to measure and optimize. The broad targeting strategy is also losing effectiveness in an increasingly segmented market. Consumers now expect personalized and relevant advertising, which broad targeting fails to deliver. This shift necessitates a move towards more sophisticated, privacy-conscious targeting methods that can navigate the nuances of segmented audiences without relying on traditional cookie-based tracking. Businesses seeking to increase cost efficiency and adapt to ever-more segmented markets should explore new strategies and methods available today, thanks to innovation in AI. marllm, a cutting-edge suite of products designed to revolutionize how businesses approach marketing and sales. With marllm, the focus shifts from outdated, scattergun advertising approaches to a sharp, content-led growth strategy. Let's delve into how marllm sets a new standard for digital marketing excellence.

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The best alternatives to ads post 3rd party cookie deprecation

The best alternatives to ads post 3rd party cookie deprecation

Segmented targeting at scale with AI-assisted content and SEO optimisation

Marllm uses sophisticated AI algorithms to optimise content for search engines and user engagement, reducing reliance on paid ads. marllm Publishing Co-worker. This platform tackles the slow, manual process of content-led growth head-on. With over 15 years of global marketing, SEO, and AI expertise, marllm Publishing Co-worker accelerates business growth by an astonishing factor of 25. Imagine creating 1000 pages in just 22 working days, not 2.1 years, and becoming a top 10 search result within a month of going live. This platform is not just about quantity; it ensures quality and relevance, boosting visibility and engagement in sectors like affiliate marketing, commercial real estate, insurance, and health.

Marllm uses sophisticated AI algorithms to optimise content for search engines and user engagement, reducing reliance on paid ads.

marllm Publishing Co-worker. This platform tackles the slow, manual process of content-led growth head-on. With over 15 years of global marketing, SEO, and AI expertise, marllm Publishing Co-worker accelerates business growth by an astonishing factor of 25.

 Imagine creating 1000 pages in just 22 working days, not 2.1 years, and becoming a top 10 search result within a month of going live. This platform is not just about quantity; it ensures quality and relevance, boosting visibility and engagement in sectors like affiliate marketing, commercial real estate, insurance, and health.

Market adaptability at scale

The platform’s AI continuously updates strategies based on real-time market and search data, allowing businesses to stay ahead without constantly increasing ad spend. Marllm offers deep insights into competitor strategies, market trends, and keyword effectiveness, which can help refine organic and paid strategies efficiently.

The platform’s AI continuously updates strategies based on real-time market and search data, allowing businesses to stay ahead without constantly increasing ad spend.

Marllm offers deep insights into competitor strategies, market trends, and keyword effectiveness, which can help refine organic and paid strategies efficiently.

Cost Efficiency and faster execution

By providing AI-assisted content and SEO execution, Marllm reduces the need to invest heavily in paid ads, lowering overall marketing costs while maintaining visibility and engagement. marllm SmartNet redefines lead generation by eliminating the need for traditional ads, which are now less effective and often intrusive. SmartNet enables businesses to launch hundreds, if not thousands, of rich content pages that reach a significantly larger target audience than any LinkedIn network or manual prospecting effort could. This approach drives unprecedented website sales traffic and converts 6 times higher than traditional ads to warm actions, thanks to precision targeting.

By providing AI-assisted content and SEO execution, Marllm reduces the need to invest heavily in paid ads, lowering overall marketing costs while maintaining visibility and engagement.
marllm SmartNet redefines lead generation by eliminating the need for traditional ads, which are now less effective and often intrusive. 
SmartNet enables businesses to launch hundreds, if not thousands, of rich content pages that reach a significantly larger target audience than any LinkedIn network or manual prospecting effort could. This approach drives unprecedented website sales traffic and converts 6 times higher than traditional ads to warm actions, thanks to precision targeting.

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"Many business leaders we speak to report stalling or declining ad performance. This is because 3rd party cookies are deprecated at mid-point of 2024. We believe there is an unprecedented opportunity for many businesses to lean into new methods for targeting segmented audiences using proven methods such as AI-assisted lead page creation"

Jolanta J.Many business leaders we speak to report stalling or declining ad performance. This is because 3rd party cookies are deprecated at mid-point of 2024. We believe there is an unprecedented opportunity for many businesses to lean into new methods for targeting segmented audiences using proven methods such as AI-assisted lead page creation

Jolanta J.

Founder | x-tms Havi


Slow and manual content-led growth is broken. The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Boost affiliate marketing, commercial real estate, insurance or health sales and conversion to warm leads
1. marllm Publishing Co-worker

Slow and manual content-led growth is broken. The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Boost affiliate marketing, commercial real estate, insurance or health sales and conversion to warm leads

Cold outreach and ads don't are broken. Make the matching leads discover you and come to your website by launching 100s and 1000s of rich content pages that reach exponentially larger target audience than linked in network, drive record-breaking sales traffic than manulal prospecting or cold outreach to your website, that convert 6 times higher than ads.
2. marllm SmartNet

Cold outreach and ads don't are broken. Make the matching leads discover you and come to your website by launching 100s and 1000s of rich content pages that reach exponentially larger target audience than linked in network, drive record-breaking sales traffic than manulal prospecting or cold outreach to your website, that convert 6 times higher than ads.

discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise
3. marllm AI Marketing Consultation

discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise


NEED MORE HELP?

Decades of global marketing, ads, SEO & AI expertise, proven results

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Frequently Asked Questions:

Targeted advertising involves delivering ads to specific audiences based on demographics, interests, behaviours, or online activities to increase relevance and effectiveness. Search landing pages can work as targetted advertising that becomes discoverable at the time of audiences search for a specific topic

The biggest impact to businesses will be 1. Loss of Personalisation: Third-party cookies have been instrumental in enabling advertisers to track users’ browsing activities across different sites. This data is used to build detailed user profiles and deliver highly personalized ads. Without this capability, advertisers will have less information to tailor their marketing messages, potentially leading to less effective ads. 3. Negative Impact on Targeting: Targeting capabilities will be significantly reduced without third-party cookies. Advertisers have traditionally relied on these cookies for behavioural targeting, which involves showing ads based on a user's past online behaviour. The deprecation of these cookies means advertisers must find new ways to identify and reach their target audiences. The industry is searching for innovative and privacy-compliant ways to reach audiences. For this reason, non-invasive search channels are a suitable strategy to explore

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