X-Netflix Growth Leader emphasizes the importance of organic campaigns, content, SEO and paid search as your primary real estate.
Take the analogy of shelving strategies.
In terms of the real estate for consumers when going to the supermarket.
- What do they see that is similar to presence on SEO?
- What kind of information is being surfaced when someone is searching for you, such as a Google search?
- That is the real estate in the property.
A collaborator once told us: "if you don't have presence when someone searches for you, you don't exist".
If someone searches for your business but you're not visible. You're not on Google My Business or Google Search.
They are likely to be put off.
Visibility is lost immediately.
So this really emphasises the importance of having that online presence as well as good SEO.
So that when people are searching for you, you are there.
That can only be done through real, organic content made with current trends, customer needs, and wants in mind.
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