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Published by Jolanta J. | CEO at marllm | June 19, 2024

Published by Jolanta J. | CEO at marllm | June 19, 2024

Top Digital Marketing Methods for Advertising Fintech Products and Services


Some of the best digital marketing methods for advertising fintech products include search marketing. Experts find it effective for brand awareness and sales because finance topics are highly researched but have low coverage. Let's see what the likes of monzo, revolut and tide have done to achieve their growth


Some of the best digital marketing methods for advertising fintech products include search marketing. Experts find it effective for brand awareness and sales because finance topics are highly researched but have low coverage. Let's see what the likes of monzo, revolut and tide have done to achieve their growth

WHAT IS THE PROBLEM?

What are the Digital Marketing Strategies for Fintech Success?

What are some of the best digital marketing methods when it comes to advertising fintech products and services? Lets explore what some of the leading finance brands like monzo, revolut, starling bank & tide have done to achieve the growth they are seeing. In the realm of digital marketing for fintech, several challenges can hinder growth. Firstly, the highly competitive nature of the financial sector makes it tough for new and existing businesses to stand out. Secondly, slow and manual content creation processes can delay visibility and customer acquisition, leading to missed opportunities. Lastly, driving qualified leads cost-effectively remains a significant hurdle for many fintech companies. Addressing the core issues of visibility and relevant timely content, making your fintech business highly discoverable seem to be the answer for the linkedIn of Revolut and Monzo.

SEE MORE ON FINTECH TOPIC


Top Digital Marketing Methods for Advertising Fintech Products and Services

Top Digital Marketing Methods for Advertising Fintech Products and Services

How Treasury Management Providers Attract Leads and Drive Sales

How Treasury Management Providers Attract Leads and Drive Sales

Online Mortgage Advisor Tops Niche; Others Follow in Visits Race

Online Mortgage Advisor Tops Niche; Others Follow in Visits Race

What are the drivers of brand-awareness & sales for monzo, revolut, Tide & Starling Bank?

The top competitor for this niche is Revolut, they receive close to 36k monthly visits for business finances subjects. Large number of targeted landing pages (6,000) and backlinks (1.3M) drive the organic visits. Next, a close competitor is Monzo, which receives around 17k monthly visits. Its high authority score of 79 is explained by a large number of backlinks (107k) and a considerable number of targeted landing pages (17,000). Starling Bank have a similar traffic to Monzo even with significantly less content pages due to using paid SEM to drive organic visits. More content on highly searched subjects and problems would boost traffic organically at a fraction of the cost.

The top competitor for this niche is Revolut, they receive close to 36k monthly visits for business finances subjects. Large number of targeted landing pages (6,000) and backlinks (1.3M) drive the organic visits.

Next, a close competitor is Monzo, which receives around 17k monthly visits. Its high authority score of 79 is explained by a large number of backlinks (107k) and a considerable number of targeted landing pages (17,000). 

Starling Bank have a similar traffic to Monzo even with significantly less content pages due to using paid SEM to drive organic visits. 

More content on highly searched subjects and problems would boost traffic organically at a fraction of the cost.

Explore utilising AI assistance + SEO for your own brand success

The future of fintech companies' growth depends on world-class targeting and personalisation towards increasingly segmented audiences. Explore how to become highly discoverable when business audiences search for relevant information, driving qualified leads to your website. With over 15 years of marketing, SEO, and AI expertise, marllm can help achieve business growth 25 times faster.

The future of fintech companies' growth depends on world-class targeting and personalisation towards increasingly segmented audiences. 
Explore how to become highly discoverable when business audiences search for relevant information, driving qualified leads to your website. 
With over 15 years of marketing, SEO, and AI expertise, marllm can help achieve business growth 25 times faster.

BEST SOLUTIONS

See the best fintech solutions picks

"A growing number of experts believe that search marketing is an effective way to improve brand awareness and sales in the financial sector. This is because finance sector topics are highly researched and still have low coverage, making content-led growth the ideal approach. Moreover, search content works better than ads or LinkedIn posts because it offers better targeting and fewer limitations by connections."

Jolanta J. | CEO at marllmA growing number of experts believe that search marketing is an effective way to improve brand awareness and sales in the financial sector. This is because finance sector topics are highly researched and still have low coverage, making content-led growth the ideal approach. Moreover, search content works better than ads or LinkedIn posts because it offers better targeting and fewer limitations by connections.

Jolanta J. | CEO at marllm

Founder | x-tms Havi


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marllm enables fintech qualified lead sales by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of business audiences searches. Become highly discoverable in search and drive qualified leads to your website. Amplify qualified leads and revenue using our 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.
4. marllm finTechBoost

marllm enables fintech qualified lead sales by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of business audiences searches. Become highly discoverable in search and drive qualified leads to your website. Amplify qualified leads and revenue using our 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.

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