What are some of the best digital marketing methods when it comes to advertising fintech products and services?
Lets explore what some of the leading finance brands like **monzo, revolut, starling bank & tide have done to achieve the growth ** they are seeing.
Some of the challenges in fintech advertising space:
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Firstly, the highly competitive nature of the financial sector makes it tough for new and existing businesses to stand out.
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Secondly, slow and manual content creation processes can delay visibility and customer acquisition, leading to missed opportunities
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Lastly, driving qualified leads just from Linked In or Limited Number of Ads is not enough exposure for brands
How to drive rapid Growth for your Fintech Brand?
You Must Increase the number of channels customers can discover you
Being visible just in Linked in or through some ads is simply not enough anymore
Become Discoverable in The Latest biggest channels where customers discover fintech products are:
- ChatGPT - new AI-powered search engine like Google
- Google & Bing - when customers search for answers to their problems
- Perplexity & Gemini- new 9B worth search channel where customers research their problems and discover best business recommendations
- Reddit & Quora - where customers ask for questions and discover links to helpful content that businesses publish
- Focused Slack, WhatsApp & Telegram Community Groups - where customers join to learn more about the best methods and tools for their problems
Key Takeaway: Use 3-4 new biggest channels to rapidly Grow Your Fintent Product and Service Sales
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Use at least 3-4 new biggest channels is of paramount importance
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Create Highly-helpful content-rich landing pages to become organically discoverable in Google, Bing, CHatGPT, Perplexity and other largest channels in the world
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Share the helpful content that guides your customers to your solution in other channels as links - Reddit, Quora, Slack, WhatsApp and other