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Published by Jolanta J. | CEO at marllm | June 20, 2024

Published by Jolanta J. | CEO at marllm | June 20, 2024

Master Global Content Marketing: Insights from Top Industry Leaders


Today's stellar panel of marketing and content leaders shared terrific insights on mastering global content marketing. They explored the nuances of translation vs. transcreation, highlighting the importance of localising language, visuals, and cultural elements. The discussion covered strategies for understanding markets from afar, among other


Today's stellar panel of marketing and content leaders shared terrific insights on mastering global content marketing. They explored the nuances of translation vs. transcreation, highlighting the importance of localising language, visuals, and cultural elements. The discussion covered strategies for understanding markets from afar, among other

WHAT IS THE PROBLEM?

How to Master Global Content Marketing ?

How to master global content marketing, today's stellar panel of marketing and content leaders shared terrific insights. The incredible experts include Mariana Pessoa, MD at Managed Language, Alex Collins, Head of Marketing at WEX Benefits, Toni Gregory Head of Content Marketing at GoCardless, Alvin Gunputh Social Media Lead at Thredd and Zhenya Winter Head of Global Marketing at Bottomline as well as Caroline Ericsson and Mark Alford 1. What does global strategy mean to you? Translation vs. Transcreation - a localisation strategy that considers the target audience's language, visuals, and cultural nuances to the point that localisation becomes invisible when done right. - Example of preferred language in the Australian market: instead of "let's get on with work", it would be "We're not here to f*** spiders!" - In social media: consider even the subcultures and which channels to use. 2. How do you understand markets if you're off the soil? - Being a great marketer is insufficient; being a subject matter expert is essential—to dial into different pain points effectively for different target roles. - Looking into the data of customer queries locally first, then forming a local strategy. - Identify individual issues first so that your communication is relatable. 3. How do you create consistency across markets? - Decide overarching brand identity themes without varying from region to region. - In social media, think about consistent journeys—I.e. Does the localised campaign lead to an English website and break the journey? - Seamless journeys prevent conversion drop-offs. 4. What are some of the challenges for global expansion? - Say no to the launch if the timing was rushed - Bring local proactive talent - essential. - Refrain from assuming everything - you're not the local consumer. - Spend time to get to know local community topics and subject data. - Have the subject matter expertise - Social: get to know the channels in those regions 5. Problems with excessive generative AI use: - Ai doesn't have the personality - Excessive AI lacks nuance - "Use AI for efficiency, not effectiveness." - Make sure your content is AI-assisted, not 100% AI-generated, as Google Search will penalise 100% generated content next year. - Content-led growth belongs to human-generated and AI-assisted, not AI-generated, content in the future. Marllm Publishing Coworker: Slow and manual contentled growth is broken. The future of scalable customer acquisition is contentled growth. Use 15 years of recordbreaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days, not 2.1 years, and become highly discoverable top 10 in search after 1 month of content pages going live. Boost affiliate marketing, commercial real estate, insurance, or health sales and conversion to warm leads. Explore suitable strategy for your business that blend the irreplaceable human touch with the power of AI-assisted content creation, ensuring your content is both efficient and effective.

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Top 5 Digital Marketing Tips for 2025 with AI Disruption

Top 5 Digital Marketing Tips for 2025 with AI Disruption

Master Global Content Marketing: Insights from Top Industry Leaders

Master Global Content Marketing: Insights from Top Industry Leaders

Book Marllm AI + SEO + Marketing Consultation:

Discover a scalable marketing, revenue, sales, and conversion strategy and achieve growth 25 times faster using recordbreaking global marketing, sales, SEO, and AI expertise.Discover approach promises faster growth, better market understanding, and a consistent global brand presence.

Discover a scalable marketing, revenue, sales, and conversion strategy and achieve growth 25 times faster using recordbreaking global marketing, sales, SEO, and AI expertise.Discover approach promises faster growth, better market understanding, and a consistent global brand presence.

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"I took a lot out as a leader of martech at marllm that uses AI-assisted content for SEO, I couldn't agree more with the panel's insights that content-led growth belongs to human-generated and AI-assisted, not AI-generated, content in the future. Here are some helpful marketing tools to consider."

Jolanta J. | CEO at marllmI took a lot out as a leader of martech at marllm that uses AI-assisted content for SEO, I couldn't agree more with the panel's insights that content-led growth belongs to human-generated and AI-assisted, not AI-generated, content in the future. Here are some helpful marketing tools to consider.

Jolanta J. | CEO at marllm

Founder | x-tms Havi


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