5 Step Guide to Global Growth Strategy No One Shares Publically

Define your global Growth Strategy & Execution in 5 Steps

1. Choose Transcreation as opposed to Translation**

• a localisation strategy that considers the target audience's language, visuals, and cultural nuances to the point that localisation becomes invisible when done right.
• Example of preferred language in the Australian market: instead of "let's get on with work", it would be "We're not here to f*** spiders!"
• In social media: consider even the subcultures and which channels to use.

2. Understand the markets using trends if you're off the soil

• Being a great marketer is insufficient; being a subject matter expert is essential—to dial into different pain points effectively for different target roles.
• Look into the data of customer queries locally first, then forming a local strategy.
• Identify individual issues first so that your communication is relatable.

3. Create consistent messaging across markets yet with enough adapted tailoring

• Decide overarching brand identity themes without varying from region to region.
• Think about consistent journeys—I.e. Does the localised campaign lead to an English website and break the journey?
• Create Seamless journeys prevent conversion drop-offs.

4. Solve these challenges for maximum global expansion

• Say no to the launch if the timing was rushed
• Bring local proactive talent - essential.
• Refrain from assuming everything - you're not the local consumer.
• Spend time to get to know local community topics and subject data.
• Have or source the subject matter expertise
• Social: get to know the channels customers use in those regions

5. Replace Excessive generative AI with Human-centric AI Assitance tools

• Excessive AI copy and imagery lacks nuance
• "Use AI for efficiency, not effectiveness."
• Make sure your content is AI-assisted, not 100% AI-generated, as this will cause penalties. A little generative AI Is OK
• Use AI-assitance to assemble lead-magnet content while preserving human-touch

6. Choose a tool that is fully integrated content growths in multiple channels with real-time data

Explore suitable Tools Bellow to execute your global growth end-to-end. Well Integrate tools like marllm should deliver:

• Growing Lead-magnet Content globally
• Driving Visitors, Clicks and Qualified Leads in global markets
• Handle Language Barriers
• Share Real-time content performance data to rapidly adapt to new markets
• Rank Instantly Globaly In All Markets & Channels like Google, ChatGPT, Bing,

The Global Growth Leader Who Contributed to Global Growth Program:

• Mariana Pessoa, MD at Managed Language,
• Alex Collins, Head of Marketing at WEX Benefits,
• Toni Gregory Head of Content Marketing at GoCardless,
• Alvin Gunputh Social Media Lead at Thredd
• Zhenya Winter Head of Global Marketing at Bottomline
• Caroline Ericsson and Mark Alford