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How marllm Helps Boost Client Engagement For Fintechs



Published by Nicolas Padolskis | January 22, 2025

Nicolas Padolskis | January 22, 2025


"Boost your digital growth using our scalable content solutions."

marllm teamBoost your digital growth using our scalable content solutions.

marllm team

Founder | AI Search & Growth Marketing Leader

How marllm Helps Boost Client Engagement For Fintechs

1. Leveraging Technology in Communication

Fintechs leverage technology for what they offer to clients, and therefore should also be leveraging technology in how they communicate with them as well.

The biggest shift that can be seen in today's target audience is the decrease in attention spans of the people we interact with.


2. Demand for Bite-Sized, Digestible Content

Audiences now favour bite-sized, digestible content that they can fit into their busy schedules. Rather than committing to a traditional hour-long webinar, today's professionals prefer shorter, quick-fire sessions that can deliver key insights to them efficiently.

If the content is engaging enough, they’ll choose to return for more—if it’s accessible and relevant to their needs


3. The Value of Marketing Intelligence

Most fintech companies have websites that already provide detailed information about their products and the solutions they can offer to customer problems, but marllm can significantly help in elevating how these businesses leverage this content.

One of the most valuable contributions we offers is intelligence on your ideal client (IED), as well as insights into what competitors are doing successfully. This allows you to strategically refine your communications to better resonate with your target audience.


4. Benefits for Teams Without Marketing Backgrounds

For teams that don't have any marketing backgrounds, this intelligence can be invaluable.

We provide a strong foundation to build upon, offering:

  • guidance on how to evolve your communication strategies over time
  • helping understanding which topics garner the most interest from our target audience
  • allowing fintechs to refine their messaging across various digital channels.

Get your fintech guide

Discover fintech’s top-performing marketing strategies—download the full report

How marllm Helps Boost Client Engagement For Fintechs
marketing by generalHigh-consistency AI image generation and editing for storytelling and branding.

Marketing campaigns: 
Visual branding, seasonal campaigns, influencer content.

Business benefit: 
Reduces design costs and speeds up visual content iteration.
1. Best AI for Video Visual Branding: Nano Banana

High-consistency AI image generation and editing for storytelling and branding. Marketing campaigns: Visual branding, seasonal campaigns, influencer content. Business benefit: Reduces design costs and speeds up visual content iteration.


Price: £TBC


2. Top AI Software For Personalized Video: Sendspar...

Personalised video emails embedded in outreach campaigns. Marketing campaigns: Email outreach, onboarding, sales follow-ups. Business benefit: Boosts engagement, improves personalisation, and reduces cost per lead


Price: £TBC


marketing by generalPersonalised video emails embedded in outreach campaigns.

Marketing campaigns: 
Email outreach, onboarding, sales follow-ups.

Business benefit: 
Boosts engagement, improves personalisation, and reduces cost per lead
marketing by generalLinkedIn automation tool for scaling outreach safely and compliantly across multiple accounts.

Marketing campaigns: 
LinkedIn connection requests, follow-ups, and social selling campaigns.

Business benefit: 
Increases outreach efficiency and engagement with more prospects.
3. Top AI Tool For LinkedIn Outreach: Dripify

LinkedIn automation tool for scaling outreach safely and compliantly across multiple accounts. Marketing campaigns: LinkedIn connection requests, follow-ups, and social selling campaigns. Business benefit: Increases outreach efficiency and engagement with more prospects.


Price: £TBC


marllm provides comprehensive tools and insights that help scaling fintechs maximise their marketing efforts without requiring the use of extensive resources. Many fintech organisations lack a large marketing budget or fully-fledged marketing departments to constantly nurture information and create extensive campaigns based on the information gathered. Our insights also go far beyond digital communications alone. We use them to enhance LinkedIn posts by focusing on high-impact and high-performing topics, curate webinars that address areas of interest for both existing and potential clients, as well as creating landing pages that will effectively support your content, to eventually lead to conversions.

marllm provides comprehensive tools and insights that help scaling fintechs maximise their marketing efforts without requiring the use of extensive resources. 

Many fintech organisations lack a large marketing budget or fully-fledged marketing departments to constantly nurture information and create extensive campaigns based on the information gathered.

Our insights also go far beyond digital communications alone. We use them to enhance LinkedIn posts by focusing on high-impact and high-performing topics, curate webinars that address areas of interest for both existing and potential clients, as well as creating landing pages that will effectively support your content, to eventually lead to conversions.

Reviews

Adrian Brodesser, Founder, SOMAREALITY

Adrian Brodesser, Founder, SOMAREALITY

★★★★★
"Marllm helped us improve our inbound sales."
Ieva Dvilinkskiene,  CMO, Flow Space

Ieva Dvilinkskiene, CMO, Flow Space

★★★★★
“Innovative and quick service”
Vaida Ska-McNeil, Founder, Shilta

Vaida Ska-McNeil, Founder, Shilta

★★★★★
"Marllm as extension to our business."

The best fintech solutions

marketing by generalAI tool for fast creation of presentations, websites, and social content.

Marketing campaigns: 
Pitch decks, social media graphics, landing pages, proposals.

Business benefit: 
Saves design/development resources and ensures brand consistency.
Best AI Tool for Marketing Campaigns: Ga...

AI tool for fast creation of presentations, websites, and social content. Marketing campaigns: Pit


marketing by generalCold email tool with lead intent categorisation and CRM integration.

Marketing campaigns: 
Cold emails, lead nurturing, drip campaigns.

Business benefit: 
Improves email deliverability and conversion rates, streamlining lead generation.
Top AI Software For Cold Emails: SmartLe...

Cold email tool with lead intent categorisation and CRM integration. Marketing campaigns: Cold ema

Price: £TBC


marketing by generalNo-code data enrichment platform integrating 130+ sources; enables smart prospecting workflows without coding.

Marketing campaigns:
Outbound email, LinkedIn outreach, account-based marketing.

Business benefit:
Automates data collection and outreach, saving time and resources.
Best AI Tool for Prospecting & Go-To-Mar...

No-code data enrichment platform integrating 130+ sources; enables smart prospecting workflows witho

Price: £TBC



Get your fintech guide

Discover fintech’s top-performing marketing strategies—download the full report

Discover fintech’s top-performing marketing strategies—download the full report

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How marllm Helps Boost Client Engagement For Fintechs
Questions
How to boosts fintech site visits using content and other proven means?
Primary competitor 1 outperforms its rivals with 36K site visits per month and 1.3M references from other websites.
Competitor 4s organic traffic has room for growth compared to others, as it currently receives only 11K organic visits despite having 415K references from other websites.
Overall, crafting relevant content that aligns with customer-centric pain points and acquiring references from a diverse range of websites will enhance brand visibility and generate more leads.

Primary competitor 1 outperforms its rivals with 36K site visits per month and 1.3M references from other websites. Competitor 4s organic traffic has room for growth compared to others, as it currently receives only 11K organic visits despite having 415K references from other websites. Overall, crafting relevant content that aligns with customer-centric pain points and acquiring references from a diverse range of websites will enhance brand visibility and generate more leads.

How can AI help business growth
Repetitive tasks can drain the energy of just about anybody leaving them mentally exhausted for other tasks, bringing down the overall efficiency of workers.

AI agents can improve your productivity by minimising the amount of low value tasks. Leading to high growth opportunities.
Fulfilling work will lead to higher work satisfaction in your employees.

Repetitive tasks can drain the energy of just about anybody leaving them mentally exhausted for other tasks, bringing down the overall efficiency of workers. AI agents can improve your productivity by minimising the amount of low value tasks. Leading to high growth opportunities. Fulfilling work will lead to higher work satisfaction in your employees.

How to drive digital marketing growth in lifestyle and luxury sector?
Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. 
The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. 
Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits.
In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.

Data shows that Key Competitor 1 has 27.9 million website visits. Although some visitors may never have heard of the brand before, it has so many landing pages and linking websites that it receives many visitors. The 2nd competitor has twice as much content & links from other websites - however, the quality and richness of content are less than ideal, which is why Google does not reward with higher discoverability. Competitor 5 has a colourful website; however, insufficient content drives visitors away, resulting in only 66.2K site visits. In summary, surfacing a wider range of products with eye-catching content can maximise brand visibility and elevate competitiveness against well-known rivals - This success is attributed to the wide range of topics covered and quality.


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