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How to boost business enquiries using digital marketing


If you've exhausted LinkedIn networks, found broad targeting ads ineffective, and are tired of cold outreach, here are better alternatives that can help improve efficiency and drive more enquiries even with audience segmentation on the rise and customer expectations for customization soaring.


Published by Jolanta | Founder | May 28, 2024

Jolanta | Founder | May 28, 2024


If you've exhausted LinkedIn networks, found broad targeting ads ineffective, and are tired of cold outreach, here are better alternatives that can help improve efficiency and drive more enquiries even with audience segmentation on the rise and customer expectations for customization soaring.
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"Our team see 2 main categories for driving more enquiries: inbound vs. outbound channels. In our experience, inbound methods have more success in increasing enquiries as the leads have higher buying intent. Examples of inbound methods include search landing pages, workshops, last-touch sales (shopping cart sales) and partner channels. Here are some of our recommended digital marketing tools to help with the execution "

Jolanta J.Our team see 2 main categories for driving more enquiries: inbound vs. outbound channels. In our experience, inbound methods have more success in increasing enquiries as the leads have higher buying intent. Examples of inbound methods include search landing pages, workshops, last-touch sales (shopping cart sales) and partner channels. Here are some of our recommended digital marketing tools to help with the execution

Jolanta J.

Founder | Global AI Marketing Innovation

Innovative Approaches to Boost Your Online Engagement


Understanding Digital Marketing in Today’s Landscape

In an era where attention spans are shorter than ever, organic growth leaders must adapt their strategies to resonate with audiences. Digital marketing has become more than just a buzzword; it's a necessity for businesses looking to increase enquiries and convert traffic into leads. Whether you’re an established enterprise or a budding entrepreneur, employing effective digital marketing strategies can significantly enhance your visibility and engagement.

1. Create Engaging Content with StoryChief

Content is the cornerstone of effective digital marketing. Using StoryChief, content marketers can streamline their efforts to create compelling narratives that resonate with their audience. This content marketing software is perfect for B2B marketers, agencies, and publishers aiming to expand their reach through quality content. With features like collaborative writing and multi-channel distribution, you’ll not only create content that captures attention but also increases your chances of being discovered by your target audience. By aligning your content with common queries and pain points, you can effectively boost leads through organic searches.

2. Nurture Your Audience with iContact

Email marketing continues to be one of the most effective channels for reaching potential customers. iContact provides tools that enable small and medium businesses to design personalized email campaigns that engage potential leads directly. Crafting automated and beautifully designed emails allows you to retain your audience’s interest. Importantly, by segmenting your audience based on their behaviors and preferences, you can send tailored communications that encourage enquiries, turning interested individuals into committed clients.

3. Optimize Your Landing Pages with Leadpages

When it comes to increasing enquiries, a well-designed landing page can make a world of difference. Leadpages helps entrepreneurs create optimized landing pages quickly, which are essential for converting traffic into leads. With user-friendly templates and A/B testing capabilities, you can ensure your messaging is clear and compelling. These elements combined lead to higher conversion rates and, ultimately, an increase in enquiries.

4. Engage Consumers with Outgrow Tools

Another innovative way to boost your traffic and enquiries is via interactive content. Outgrow enables businesses to create engaging quizzes, calculators, and polls. These interactive tools can educate potential customers while collecting valuable data about their preferences. By offering a unique user experience, you can draw more visitors to your site and keep them engaged longer, increasing the likelihood of conversions and eventually, enquiries.

5. Leverage AI for Scalable Growth with marllm Publishing Co-worker

Imagine achieving scalable growth through a content-led approach. marllm Publishing Co-worker provides you with over 15 years of global marketing and SEO expertise, allowing you to create extensive content swiftly. Instead of the typical 2.1 years to produce 1000 pages of content, this revolutionary platform helps you achieve it in just 22 working days. Getting your pages indexed and ranking in the top 10 in search results within a month is no longer a dream but a possible reality, paving the way for a significant increase in enquiries.

Conclusion

Enhancing your digital marketing strategy is vital for standing out in today’s crowded marketplace. By utilizing tools like StoryChief, iContact, Leadpages, Outgrow, and marllm Publishing Co-worker, businesses can drive more traffic, nurture relationships, and ultimately increase enquiries. The focus should always be on creating valuable, engaging content and optimizing every interaction with potential customers. In a world dominated by advertising, let your content speak for itself and grow your audience the smarter way.



Innovative Approaches to Boost Your Online Engagement

marketing by The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live.
1. marllm Publishing Co-worker

The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live.



2. iContact

iContact’s email marketing tools help small and medium businesses grow their audience and design and automate beautiful, personalized emails. Trusted by thousands of small and independent businesses since 2003 to send billions of emails each month.


Price: £TBC


iContact’s email marketing tools help small and medium businesses grow their audience and design and automate beautiful, personalized emails. Trusted by thousands of small and independent businesses since 2003 to send billions of emails each month.
We help businesses boost their traffic, leads & sales via engaging calculators, quizzes, polls, contests, chatbots, recommendations, forms.
3. Outgrow

We help businesses boost their traffic, leads & sales via engaging calculators, quizzes, polls, contests, chatbots, recommendations, forms.


Price: £TBC


New way to drive more enquiries using content-led growth approach, but without the limits

For businesses looking at content-led growth but dismayed by the slow and manual processes currently dominating the industry, marllm Publishing Co-worker emerges as the beacon of innovation. This platform is a powerhouse, combining 15+ years of global marketing, SEO, and AI expertise. Why wait years to create impactful content when you can launch 1000 pages in just 22 working days? With marllm Publishing Co-worker, your content doesn’t just go live; it soars to the top 10 in search rankings within a month, attracting more enquiries

For businesses looking at content-led growth but dismayed by the slow and manual processes currently dominating the industry, marllm Publishing Co-worker emerges as the beacon of innovation. This platform is a powerhouse, combining 15+ years of global marketing, SEO, and AI expertise. Why wait years to create impactful content when you can launch 1000 pages in just 22 working days? With marllm Publishing Co-worker, your content doesn’t just go live; it soars to the top 10 in search rankings within a month, attracting more enquiries

Refined targetting with wide exposure

marllm SmartNet is designed to redefine how we think about increasing enquiries. The problem with traditional methods like cold calling and broad-spectrum advertising is their scattershot approach. SmartNet turns this on its head by creating hundreds, if not thousands, of rich content pages tailored to engage a vast audience much larger than any LinkedIn network could hope to offer. These pages don’t just reach people; they engage them, driving record-breaking sales traffic to your website and converting at rates six times higher than conventional ads.

marllm SmartNet is designed to redefine how we think about increasing enquiries. The problem with traditional methods like cold calling and broad-spectrum advertising is their scattershot approach. SmartNet turns this on its head by creating hundreds, if not thousands, of rich content pages tailored to engage a vast audience much larger than any LinkedIn network could hope to offer. These pages don’t just reach people; they engage them, driving record-breaking sales traffic to your website and converting at rates six times higher than conventional ads.

Drive more high buying intent enquiries from search

Some Search markets reach an unprecedented 1-2M searches a month in any given country. The searching target audience have higher buying intent and are already in the buying journey -actively seeking for matching services and products. The focus and effort should be spent to direct searching leads to your site

Some Search markets reach an unprecedented 1-2M searches a month in any given country. The searching target audience have higher buying intent and are already in the buying journey -actively seeking for matching services and products. The focus and effort should be spent to direct searching leads to your site

What Others Say


★★★★★

Adrian Brodesser, Founder, SOMAREALITY


"Marllm helped us improve our inbound sales."
Adrian Brodesser, Founder, SOMAREALITY
★★★★★

Ieva Dvilinkskiene, CMO, Flow Space


“Innovative and quick service”
Ieva Dvilinkskiene,  CMO, Flow Space
★★★★★

Gergana Damyanova, Co-Founder, blonde gone rogue


“Innovative product, great customer support”
Gergana Damyanova, Co-Founder, blonde gone rogue

The best sales solutions

Content Marketing Software for B2B marketers, Content agencies, Publishers, and freelancers who want to increase their reach.
StoryChief

Content Marketing Software for B2B marketers, Content agencies, Publishers, and freelancers who want

Price: £TBC


Tell your audience about Leadpages, a fast and reliable marketing software for entrepreneurs to get more leads and customers. Landing pages, websites, and more, backed by fantastic customer support. Earn 10-50% lifetime recurring commissions.
Leadpages

Tell your audience about Leadpages, a fast and reliable marketing software for entrepreneurs to get

Price: £TBC



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Innovative Approaches to Boost Your Online Engagement
Questions
How can digital marketing help increase business enquiries ?

Digital marketing can help increase business inquiries by effectively targeting and engaging potential customers through various online channels, driving traffic and conversions. Seek for tools and advice which methods suit your channels strategy

How to increase website visits for high-end and luxury sales businesses using digital-first means? 
Major competitor 1 landing pages perform well, creating 691K site visits while getting 41.7K linking websites.
In contrast, Competitor 4 has the lowest number of site visits, around 6K. The underperformance is attributed to a lack of landing pages, references from other websites, and linking websites.
Key Takeaways: Success in site traffic is associated with content augmentation. This strategy increases the likelihood of reputable sites linking to your website. This can enhance your search engine ranking and ultimately help you capture more qualified leads.

Major competitor 1 landing pages perform well, creating 691K site visits while getting 41.7K linking websites. In contrast, Competitor 4 has the lowest number of site visits, around 6K. The underperformance is attributed to a lack of landing pages, references from other websites, and linking websites. Key Takeaways: Success in site traffic is associated with content augmentation. This strategy increases the likelihood of reputable sites linking to your website. This can enhance your search engine ranking and ultimately help you capture more qualified leads.

What to consider when getting best digital sales marketing strategy?
A successful sales strategy will be different for everyone depending on what your goals and needs are.
A tailored strategy thats right for your business is important
Having understanding of the industry will help greatly towards success

A successful sales strategy will be different for everyone depending on what your goals and needs are. A tailored strategy thats right for your business is important Having understanding of the industry will help greatly towards success

How to increase brand visibility?
gaining that reputation can be quite difficult. One way is, you rely on other reputable businesses to have lots of quality reference about you!
To help with getting mentioned its a good start to have high value and relevant content that customers want to engage with
The more mentions you have on these off page SEO the more you are favoured by the algorithms

gaining that reputation can be quite difficult. One way is, you rely on other reputable businesses to have lots of quality reference about you! To help with getting mentioned its a good start to have high value and relevant content that customers want to engage with The more mentions you have on these off page SEO the more you are favoured by the algorithms


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