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Published by Jolanta | Founder | June 13, 2024

Published by Jolanta | Founder | June 13, 2024

AI-Driven Digital Marketing: Boost Sales, Cut Ad Waste


Many businesses waste money on broad-targeting ads with poor results. With 3rd party cookies ending in July, this issue will worsen. However, companies are shifting to smarter, AI-driven marketing. This approach focuses on long-term growth


Many businesses waste money on broad-targeting ads with poor results. With 3rd party cookies ending in July, this issue will worsen. However, companies are shifting to smarter, AI-driven marketing. This approach focuses on long-term growth

WHAT IS THE PROBLEM?

Shift from Ads to Targeted, Long-Term Growth Strategies

The most frequent sales marketing problem we hear is that companies churn a significant amount on ads each month yet struggle to see results. Broad-targeting ads attract few real-intent prospects, turning into monthly spending without true investment in the company’s growth. This is getting worse, too, as 3rd party cookies are being switched off in July 😬 . The problem for digital marketing, strategy, and sales marketing is multifaceted. Firstly, digital marketing is heavily reliant on broad-targeting ads, which results in poor ROI. This scattergun approach often misses the mark, attracting individuals who have no genuine interest in the product or service. As third-party cookies are phased out, targeting becomes even more challenging, leading to even more budget being wasted on ineffective campaigns. Secondly, traditional sales marketing strategies are becoming outdated. The shift towards digital means that old methods of cold outreach and generic advertising are less effective. Customers are now more discerning and expect personalised, relevant content that speaks directly to their needs and interests. However, businesses are increasingly moving away from ads and refocusing efforts on pull marketing, which has longer-term growth potential and attracts genuinely interested buyers. There are an increasing number of innovative alternatives to ads, with benefits such as better targeting segmented audiences and cheaper cost per click. AI offers a promising solution to these issues. By leveraging AI, businesses can better understand their audience, create personalised marketing strategies, and optimise sales processes. In conclusion, the landscape of digital marketing is rapidly changing, and businesses must adapt to stay competitive. By moving away from ineffective ads and embracing AI-driven solutions like those offered by marllm, companies can achieve more targeted, efficient, and scalable growth.

SEE MORE ON SALES TOPIC


Discover Bespoke Digital Marketing Strategies

Discover Bespoke Digital Marketing Strategies

AI-Driven Digital Marketing: Boost Sales, Cut Ad Waste

AI-Driven Digital Marketing: Boost Sales, Cut Ad Waste

How to boost business enquiries using digital marketing

How to boost business enquiries using digital marketing

marllm AI Marketing Consultation

Discover a scalable marketing, revenue, sales, and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO, and AI expertise. This service helps businesses to create a tailored strategy that maximises their marketing efforts and drives significant growth.


 Discover a scalable marketing, revenue, sales, and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO, and AI expertise. This service helps businesses to create a tailored strategy that maximises their marketing efforts and drives significant growth.

marllm Publishing Co-worker

Slow and manual content-led growth is broken. The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO, and AI domain expertise in one platform to achieve business growth 25 times faster. Create 1,000 pages in 22 working days instead of 2.1 years and become highly discoverable in the top 10 search results after one month of content pages going live. Boost affiliate marketing, commercial real estate, insurance, or health sales and conversion to warm leads.

Slow and manual content-led growth is broken. The future of scalable customer acquisition is content-led growth. Use 15+ years of record-breaking global marketing, SEO, and AI domain expertise in one platform to achieve business growth 25 times faster. Create 1,000 pages in 22 working days instead of 2.1 years and become highly discoverable in the top 10 search results after one month of content pages going live. Boost affiliate marketing, commercial real estate, insurance, or health sales and conversion to warm leads.

BEST SOLUTIONS

See the best sales solutions picks

"The most frequent sales marketing problem we hear is that companies churn a significant amount on ads each month yet struggle to see results. Broad-targeting ads attract few real-intent prospects, turning into monthly spending without true investment in the company’s growth. This is getting worse, too, with 3rd party cookies switched off in July 2024. There are an increasing number of innovative alternatives to ads, with benefits such as better targeting segmented audiences and cheaper cost per click, here are some of our picks to explore what are some of the best solutions out there."

Jolanta J.The most frequent sales marketing problem we hear is that companies churn a significant amount on ads each month yet struggle to see results. 
Broad-targeting ads attract few real-intent prospects, turning into monthly spending without true investment in the company’s growth.
This is getting worse, too, with 3rd party cookies switched off in July 2024. 
There are an increasing number of innovative alternatives to ads, with benefits such as better targeting segmented audiences and cheaper cost per click, here are some of our picks to explore what are some of the best solutions out there.

Jolanta J.

Founder | x-tms Havi


We’re a team of creative, big-picture thinkers on a mission to
help businesses get to the next level by developing innovative
marketing solutions that drive growth and get real results.
1. Zoek Marketing

We’re a team of creative, big-picture thinkers on a mission to help businesses get to the next level by developing innovative marketing solutions that drive growth and get real results.

ExpertSender Customer Data Platform - AI-Powered, the tool for automating omnichannel marketing and advanced data analysis in e-commerce stores.
2. ExpertSender S.A.

ExpertSender Customer Data Platform - AI-Powered, the tool for automating omnichannel marketing and advanced data analysis in e-commerce stores.

We help businesses boost their traffic, leads & sales via engaging calculators, quizzes, polls, contests, chatbots, recommendations, forms.
3. Outgrow

We help businesses boost their traffic, leads & sales via engaging calculators, quizzes, polls, contests, chatbots, recommendations, forms.

The New Way to Hire Top Marketing Talent.
Mayple matches brands with top vetted marketers & helps them grow better together.
4. Mayple

The New Way to Hire Top Marketing Talent. Mayple matches brands with top vetted marketers & helps them grow better together.

Tell your audience about Leadpages, a fast and reliable marketing software for entrepreneurs to get more leads and customers. Landing pages, websites, and more, backed by fantastic customer support. Earn 10-50% lifetime recurring commissions.
5. Leadpages

Tell your audience about Leadpages, a fast and reliable marketing software for entrepreneurs to get more leads and customers. Landing pages, websites, and more, backed by fantastic customer support. Earn 10-50% lifetime recurring commissions.

A simple yet powerful CRM for small and medium-sized businesses selling B2B. Integrates into Gmail, Outlook and LinkedIn and keeps track of customers automatically.
6. Salesflare

A simple yet powerful CRM for small and medium-sized businesses selling B2B. Integrates into Gmail, Outlook and LinkedIn and keeps track of customers automatically.

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