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Published by Jolanta | Founder | June 19, 2024

Jolanta | Founder | June 19, 2024

Online Mortgage Advisor Tops Niche; Others Follow in Visits Race


Online Mortgage Advisor leads the niche with 52k monthly visits. Close behind, Just Mortgage Brokers has 14k monthly visits. Let's unpack what CLS and Simply Adverse do to achieve organic visit increasing the number of qualified leads.


Online Mortgage Advisor leads the niche with 52k monthly visits. Close behind, Just Mortgage Brokers has 14k monthly visits. Let's unpack what CLS and Simply Adverse do to achieve organic visit increasing the number of qualified leads.

WHAT IS THE PROBLEM?

How CLS and Simply Adverse Excel Online

Online Mortgage Advisor leads the niche with 52k monthly visits. Close behind, Just Mortgage Brokers has 14k monthly visits. Lets unpack what CLS and Simply Adverse do to achieve organic visit increases, boosting the number of qualified leads. The Problems: 1. Fierce Fintech Competition: Fintech companies face stiff competition. Reaching the right audience and converting them into leads can be challenging. Cold outreach and ads often fail to connect effectively with potential clients, leading to wasted resources. 2. Content-led growth Issues: Creating high-quality, personalised content is time-consuming and resource-intensive; however, it is essential for increasingly segmented audiences. Manual content strategies often lead to slow growth, making it hard to keep up with competitors. Moreover, methods like ads are too broadly targeted and expensive. 3. Digital Marketing Challenges: Many mortgage brokers struggle with digital marketing. Their websites often lack engaging content, making it hard to attract and retain visitors. SEO is another hurdle. Without high-ranking content, it's difficult to appear in search results, reducing visibility and potential leads. Top mortgage lenders have increased Discoverability with high-ranking content pages, ensuring visibility to potential leads during their searches. Brands like Online Mortgage Advisor and CLS Drive Qualified Leads by personalised content pages that resonate with their target audience and drive more qualified leads to your website. By adopting these strategies, mortgage brokers and fintech companies are overcoming their digital marketing challenges, reaching a broader audience, and achieving sustainable growth.


SEE MORE ON FINTECH TOPIC


How are Online Mortgage Advisor, Just Mortgage Advisors, CSL and other brands achieving their growth digitally?


The top competitor for this niche is Online Mortgage Advisors; they receive close to 52k monthly visits on their page. They have a very large number of targeted landing pages (900) and backlinks (6k), which explains their high domain authority score of 57 out of 100 Next, the other close key competitor is Just Mortgage Brokers. They receive around 14k monthly visits. Their relatively high domain authority score of 49 is explained by a large number of backlinks (8k) and a considerable number of targeted landing pages (160).

The top competitor for this niche is Online Mortgage Advisors; they receive close to 52k monthly visits on their page. They have a very large number of targeted landing pages (900) and backlinks (6k), which explains their high domain authority score of 57 out of 100

Next, the other close key competitor is Just Mortgage Brokers. They receive around 14k monthly visits. Their relatively high domain authority score of 49 is explained by a large number of backlinks (8k) and a considerable number of targeted landing pages (160).

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Discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise

Discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise

"In our marketing expertise, "Leads hungry" sector such as Mortgage brokers hold perhaps the latest and the best methods of how to drive qualified leads. We see that the industry is changing, with the 4rd party cookies being removed and ads performing less well, and mortgage brokers looking for new more updated methods to drive quality leads. Here are some tools and recommendations against the analysis we made on this sector"

Jolanta J. | CEO at marllmIn our marketing expertise, "Leads hungry" sector such as Mortgage brokers hold perhaps the latest and the best methods of how to drive qualified leads. We see that the industry is changing, with the 4rd party cookies being removed and ads performing less well, and mortgage brokers looking for new more updated methods to drive quality leads. Here are some tools and recommendations against the analysis we made on this sector

Jolanta J. | CEO at marllm

Founder | x-tms Havi

BEST SOLUTIONS

See the best fintech solutions picks

marllm is a marketing platform that enables amplifying your brand by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of audiences searches. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Amplify qualified leads and revenue.  Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.
1. marllm brandBoost

marllm is a marketing platform that enables amplifying your brand by launching 1000s of personalised high-ranking rich content pages that become highly discoverable at time of audiences searches. Create 1000 pages in 22 working days not 2.1 years and become highly discoverable top 10 in search after 1 month of content pages going live. Amplify qualified leads and revenue. Use 15+ years of record-breaking global marketing, SEO & AI domain expertise in one platform to achieve business growth 25 times faster.

discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise
2. marllm AI Marketing Consultation

discover a scalable marketing, revenue, sales and conversion strategy and achieve growth 25 times faster using record-breaking global marketing, sales, SEO and AI expertise

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Download the full report for fntech brands digital marketing methods

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Download the full report for fntech brands digital marketing methods


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Frequently Asked Questions:
How to increase more qualified leads to brokers sites?
Top competitor 1 effectively leverages the searched content to include useful information, resulting in 53K website traffic. 
Competitor 6 has great visuals on their website. However, less tailored information with only 1K references from other websites and 300 linking websites, this could be a pitfall in engaging customers and might even drive them away.
To sum up, the more valuable and reliable information on your site, the more likely users stay after they visit. Competitors who do, see great site visits & qualify more opportunities.

Top competitor 1 effectively leverages the searched content to include useful information, resulting in 53K website traffic. Competitor 6 has great visuals on their website. However, less tailored information with only 1K references from other websites and 300 linking websites, this could be a pitfall in engaging customers and might even drive them away. To sum up, the more valuable and reliable information on your site, the more likely users stay after they visit. Competitors who do, see great site visits & qualify more opportunities.

How to boosts fintech site visits using content and other proven means?
Primary competitor 1 outperforms its rivals with 36K site visits per month and 1.3M references from other websites.
Competitor 4s organic traffic has room for growth compared to others, as it currently receives only 11K organic visits despite having 415K references from other websites.
Overall, crafting relevant content that aligns with customer-centric pain points and acquiring references from a diverse range of websites will enhance brand visibility and generate more leads.

Primary competitor 1 outperforms its rivals with 36K site visits per month and 1.3M references from other websites. Competitor 4s organic traffic has room for growth compared to others, as it currently receives only 11K organic visits despite having 415K references from other websites. Overall, crafting relevant content that aligns with customer-centric pain points and acquiring references from a diverse range of websites will enhance brand visibility and generate more leads.

How to rank higher in the age of AI with SEO ?
Offering meaningful, unique and human-generated content that uses minimal generative AI - to offer fresh data that users and Search engines seek.
You can do so by
Ensuring your user experience is exceptional
That your SEO content is relevant to your customers
Finally, your content should be unique and refreshing - think about what information or data you hold that is not available using generative AI alone.

Offering meaningful, unique and human-generated content that uses minimal generative AI - to offer fresh data that users and Search engines seek. You can do so by Ensuring your user experience is exceptional That your SEO content is relevant to your customers Finally, your content should be unique and refreshing - think about what information or data you hold that is not available using generative AI alone.


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